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Senior Director, Distribution and Growth Marketing

Cerebras
Sunnyvale, CAOnsite4 days ago
full-timeprincipalgpt-5customopen-source

About the Role

<div class="content-intro"><p><span data-contrast="none">Cerebras Systems builds the world's largest AI chip, 56 times larger than GPUs. Our novel wafer-scale architecture provides the AI compute power of dozens of GPUs on a single chip, with the programming simplicity of a single device. This approach allows Cerebras to deliver industry-leading training and inference speeds and empowers machine learning users to effortlessly run large-scale ML applications, without the hassle of managing hundreds of GPUs or TPUs.&nbsp;</span><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":0,"335559737":240,"335559738":240,"335559739":240,"335559740":279}">&nbsp;</span></p> <p>Cerebras' current customers include top model labs, global enterprises, and cutting-edge AI-native startups.&nbsp;<a href="https://openai.com/index/cerebras-partnership/">OpenAI recently announced a multi-year partnership with Cerebras</a>, to deploy 750 megawatts of scale, transforming key workloads with ultra high-speed inference.&nbsp;</p> <p>Thanks to the groundbreaking wafer-scale architecture, Cerebras Inference offers the fastest Generative AI inference solution in the world, over 10 times faster than GPU-based hyperscale cloud inference services. This order of magnitude increase in speed is transforming the user experience of AI applications, unlocking real-time iteration and increasing intelligence via additional agentic computation.</p></div><h4>About The Role</h4> <p><span data-contrast="auto">We are seeking a Senior Director</span><span data-contrast="auto">&nbsp;of Distribution &amp; Growth Marketing</span><span data-contrast="auto">&nbsp;to architect and scale our global demand engine. Reporting to the CMO, this leader will own performance marketing, audience growth, digital distribution, brand amplification, and full-funnel pipeline acceleration.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></p> <p><span data-contrast="auto">This role is accountable for measurable business impact — including&nbsp;</span><span data-contrast="auto">5x social audience growth, increased brand share of voice, improved sentiment visibility, and significant pipeline expansion</span><span data-contrast="auto">. The ideal candidate is analytical, performance-obsessed, and deeply fluent in modern marketing signal tracking across channels.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></p> <h4><strong><span data-contrast="auto">Responsibilities</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h4> <h5><strong><span data-contrast="auto">Growth &amp; Audience Expansion</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">Drive a 5x increase in social followers across priority platforms within defined timelines.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Build scalable audience acquisition strategies across paid, organic, partner, and community channels.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Optimize&nbsp;distribution strategies to maximize reach, engagement, and conversion.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Develop channel-specific growth playbooks for executive, corporate, and product narratives.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h5><strong><span data-contrast="auto">Performance Marketing &amp; Pipeline Acceleration</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">Own demand generation strategy and full-funnel performance.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Drive measurable increases in qualified&nbsp;pipeline, marketing-attributed revenue, and conversion rates.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Partner with Sales to ensure alignment on pipeline targets and revenue contribution.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Continuously&nbsp;optimize&nbsp;CAC, LTV, and ROI across campaigns.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h5><strong><span data-contrast="auto">Marketing Signals, Analytics &amp; Attribution</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">Establish a unified marketing intelligence framework to track all marketing signals and metrics.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Implement robust attribution models across digital, social, field, and partner marketing.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Develop dashboards that provide real-time visibility into performance KPIs.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Lead experimentation strategy (A/B testing, creative testing, channel optimization).</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h5><strong><span data-contrast="auto">Brand Share of Voice &amp; Sentiment Monitoring</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">Increase brand share of voice across earned, owned, and paid channels.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Implement social listening and sentiment tracking infrastructure to&nbsp;monitor&nbsp;brand&nbsp;perception&nbsp;in real time.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Partner with Communications to proactively respond to reputational risks or narrative shifts.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Provide regular executive reporting on brand momentum and competitive positioning.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h5><strong><span data-contrast="auto">Digital Ecosystem &amp; Distribution Infrastructure</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">Own website performance, SEO/SEM strategy, and conversion optimization.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Optimize&nbsp;content distribution to maximize engagement and downstream demand capture.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Leverage AI-driven marketing tools to enhance targeting, personalization, and predictive analytics.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h5><strong><span data-contrast="auto">Team Leadership</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">Build and scale a high-performance growth marketing organization.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Recruit top-tier digital, performance, analytics, and lifecycle marketing talent.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Foster a culture of accountability, speed, and data-driven decision making.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h5><strong><span data-contrast="auto">Key KPIs</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h5> <ul> <li><span data-contrast="auto">5x social audience growth</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Increased brand share of voice</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Improved brand sentiment visibility and responsiveness</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Significant growth in marketing-sourced and marketing-influenced pipeline</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Improved funnel conversion rates</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Clear, real-time visibility into marketing performance metrics</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h4><span data-contrast="none">Skills And Qualifications&nbsp;</span> <span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559685":0,"335559737":240,"335559738":240,"335559739":240,"335559740":279}">&nbsp;</span></h4> <ul> <li><span data-contrast="auto">10+ years of marketing experience, with significant leadership in growth or performance marketing.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Proven&nbsp;track record&nbsp;of scaling&nbsp;pipeline&nbsp;in high-growth B2B technology environments.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Deep&nbsp;expertise&nbsp;in digital distribution, paid media, SEO/SEM, and lifecycle marketing.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Strong analytical capabilities and fluency in marketing attribution models.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Experience implementing social listening and sentiment analysis platforms.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Strong executive presence and cross-functional leadership experience.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h4><strong><span data-contrast="auto">Preferred</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h4> <ul> <li><span data-contrast="auto">Experience in enterprise technology, AI, infrastructure, or high-performance computing.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Experience building growth engines in IPO-stage or public companies.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Familiarity with AI-enabled marketing automation and predictive analytics tools.</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul> <h4><strong><span data-contrast="auto">Leadership Attributes</span></strong><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></h4> <ul> <li><span data-contrast="auto">Metrics-driven and outcome-oriented</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">High urgency, high ownership</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Strategic thinker with operational depth</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Collaborative cross-functional partner</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> <li><span data-contrast="auto">Obsessed with measurable impact</span><span data-ccp-props="{"134233117":true,"134233118":true,"201341983":0,"335559740":240}">&nbsp;</span></li> </ul><div class="content-conclusion"><h4><strong>Why Join Cerebras</strong></h4> <p>People who are serious about software make their own hardware. At Cerebras we have built a breakthrough architecture that is unlocking new opportunities for the AI industry. With dozens of model releases and rapid growth, we’ve reached an inflection&nbsp; point in our business. Members of our team tell us there are five main reasons they joined Cerebras:</p> <ol> <li>Build a breakthrough AI platform beyond the constraints of the GPU.</li> <li>Publish and open source their cutting-edge AI research.</li> <li>Work on one of the fastest AI supercomputers in the world.</li> <li>Enjoy job stability with startup vitality.</li> <li>Our simple, non-corporate work culture that respects individual beliefs.</li> </ol> <p>Read our blog:&nbsp;<a href="https://www.cerebras.net/blog/5-reasons-to-join-cerebras" target="_blank" data-auth="NotApplicable" data-linkindex="0">Five Reasons to Join Cerebras in 2026.</a></p> <h4>Apply today and become part of the forefront of groundbreaking advancements in AI!</h4> <hr> <p><em>Cerebras Systems is committed to creating an equal and diverse environment and is proud to be an equal opportunity employer.&nbsp;</em><em>We celebrate different backgrounds, perspectives, and skills. We believe inclusive teams build better products and companies. </em><em>We try every day to build a work environment that empowers people to do their best work through continuous learning, growth and support of those around them.</em></p> <hr> <p><em>This website or its third-party tools process personal data. For more details, click <a href="https://www.cerebras.net/privacy/" target="_blank">here</a> to review our CCPA disclosure notice.</em></p></div>

Required Skills

ScalaRAGAgent Orchestration

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