Marketing Operations Specialist (Lead Generation)

<h1><strong>Who we are</strong></h1> <h3><strong>About Stripe</strong></h3> <p>Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.</p> <h3><strong>About the team</strong></h3> <p>As Stripe’s user base and global footprint grows dramatically, we have distinctly unique support problems resulting from both our type of scale and the type of businesses we partner with. The Stripe Delivery Center (SDC) will provide operational leverage and expand Stripe’s portfolio of operational capabilities to support the scaled needs for external users and internal Stripe teams.</p> <p>This role will be part of the Marketing Services team in the SDC that is accountable for the delivery of all aspects of email demand and lead generation activities, lead nurturing, and conversion programs.</p> <h2><strong>What you’ll do</strong></h2> <p>We are looking for someone who is passionate about Marketing Operations and thrives in dynamic, complex environments. You are naturally curious, collaborative and comfortable operating in ambiguity and finding creative solutions. You will be responsible for providing support to our Marketing team by generating post-campaign summaries, mapping prospect journeys within our systems, and helping to enrich contact lists from events to ensure accurate outreach.&nbsp;</p> <h3><strong>Responsibilities&nbsp;</strong></h3> <ul> <li>Report on campaign performance to help marketing teams assess lead quality and persona alignment</li> <li>Summarize MQL data post-campaign and evaluate lead qualification, processing, and routing</li> <li>Coordinate with regional marketing teams to audit, clean, and enrich contact lists based on event registration requirements, ensuring accurate and targeted outreach</li> <li>Generate reports and dashboards in Salesforce to track campaign attribution and sales follow-up effectiveness</li> <li>Monitor lead flow and system performance, identifying opportunities for improvement</li> <li>Create detailed lead lists for event attendees to upload into CRM adhering to strict Stripe’s privacy policy</li> <li>Enrich third party account lists using available data sources</li> <li>Assist marketing teams in setting up campaigns in Salesforce, including building UTMs</li> <li>Ensure all deliverables meet high-quality standards with attention to detail</li> </ul> <h3><strong>Minimum Qualifications</strong></h3> <ul> <li>Bachelor's degree in Marketing, Business, or a related field preferred.</li> <li>2+ years of experience in marketing operations or a related field.</li> <li>2+years of experience with Marketo.</li> <li>Proficiency in Salesforce and experience with reporting/dashboards.</li> <li>Strong analytical skills with the ability to interpret data and provide actionable insights.</li> <li>Excellent attention to detail and organizational skills.</li> <li>Ability to work collaboratively with cross-functional teams and manage multiple projects.</li> <li>Familiarity with CRM systems and data management best practices.</li> <li>Knowledge of digital marketing principles and campaign management.</li> </ul>